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Friday, 25 October 2019

How To Open A Twitter Ads Acct and Run Campaigns.

How To Open Twitter Ads Account

Getting Started

Before we get started, you might want to go ahead and sign up for your Twitter ads account at:

>> https://ads.twitter.com/

This will let you kind of follow along and look at some of the features in your account as we discuss them, which helps you understand how the different features work a little better. You can always do this later if you want, but I recommend doing it now. This will just take a couple of seconds if you already have a Twitter account.

 Twitter has been working on new elements for their advertising platform for a while now. By the time you read this, they may have added or removed features

These are the options that you can choose from as far as the different types of ads you can run. You need to be sure you choose the right type of ad for your businesss purposes, not just the one thats least expensive or seems to get the most traffic.

Lets take a look at these different ad types.

WebsiteVisits

This, of course, will get you visits to your website. You can include a Website Card which is a preview of your website that shows up directly in your Tweet. You are charged per click for this type of ad.

Followers

This is pretty self-explanatory. You can buy followers. Any impressions or engagements you get as a result of this campaign dont cost anything. If you just want to increase your follower count, this is an easy way to do so.

Read : Building Business Relationship on Social Media

Awareness

This campaign is priced based on impressions, not results. For this reason, you should only use this type of campaign on Tweets that have already been proven to work through some other method, because you dont want to pay for impressions to an ad that may not perform.

Tweet Engagements

With this type of campaign, you promote individual Tweets for the purpose of getting engagement. You dont have to pay for impressions unless they result in engagement, and you will not have to pay for organic engagements from users who see your Tweet like normal instead of through your promotion.

Remember that even promoted Tweets must still adhere to the same 140-character limit that regular Tweets must follow, so youll want to be as succinct as possible.

Video Views

If you want to promote videos, GIFs, vines, etc., you can use this type of ad to do so. You pay for impressions to your video, and the video will auto-play as users scroll in order to get more attention.

Website Conversions

This is similar to the Website Visits ad type, but instead of just paying for clicks, you can track conversions. You can include a Website Card in this type, as well.

App Installs or Re-Engagements

If you have an app, this is the type of ad youll want to use. You can use this to get people to install your app for the first time, or to get people who already have your app and havent used it in a while to use it again. You can include an App Card in this ad type, which will let you show a preview of your app, plus the apps ratings in the Tweet. It also gives users the ability to open or install the app with a single click.

Setting Up a Campaign

When youre ready to set up a campaign, its pretty easy. Youll need to choose the type of ad campaign youd like to use, name your campaign, and set up tracking and the dates you want to run your ad. Tracking (via DoubleClick) is optional, but recommended.

Next, you need to choose your targeting options. You can target by location, even down to specific postal codes, by gender, language, device, platform, and even their cellular service carrier!

You can also, of course, target by interest, behavior, etc. This lets you choose specific keywords based on what users Tweet about and things they are interested in.

After this, you have to set up your budget. You can choose a daily maximum (which is required), and also a total budget (which is optional).

Then you have a couple of options for setting your pricing. You can either bid automatically, or set your bid price manually by using their recommended bids for each type of campaign. Automatic bidding is the easiest option, but you may notice spikes in pricing that leave you with a nasty surprise later, so you will want to keep an eye on your campaigns if you choose automatic bidding.

Finally, you have to choose your creative. You can promote existing Tweets or create an entirely new one for your ad, including adding media.

Then just click Publish Tweet to launch the ad, and youre done!






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