Friday, 30 August 2019

Step 3: Create Content

Creating Content.

The next step is the most important one: actually creating content.

Why do people visit your site or your social accounts? Because they want information or entertainment. And how do you provide that? Through content.

Content is what will help people discover your site, and what will
ensure they come back time and again. And the best way to create great content is to make sure that it provides value of some sort. A good question to ask yourself is always: would YOU read this Here are some tricks that will help you to create great content, regardless of the platform you’re on.

How to Create “Addictive” Written Content for a Blog

Want to write your articles in a way that will make them compelling, emotive and almost addictive to read? Want to sell more products and get more clicks by really investing your readers in your words Writing for the web is by nature a very different beast from writing in other capacities. While the basic grammar rules of English may remain the same, your goal is going to be different and the
context of your writing will impact on the way you write.
 Writing online means trying to grab and hold onto someone's attention as quickly and effectively as possible and it means trying to write in a way that's engaging and persuasive enough that it creates loyal readers who are likely to click on your links and potentially buy eBook, or products promoted by your sponsors.

Read a popular blog then or well-written website copy, and you
will notice that it is written in a particular way that gets the reader involved and creates a narrative. It doesn't just tell you the information it's trying to impart, it engages and involves you with rhetorical questions and creates the image of a lifestyle that you
can invest in.

Partly this is something you will learn over time and with experience, but at the same time it requires an understanding of human psychology. If you want to really engage your readers and get them to hang off your every word, applying a little psychology can make all the difference.
Here's how you do it...

Be Personal and Direct

The first thing you have to do if you really want to attract attention and get your readers to listen, is to write directly to them. This means first of all that you should be using lots of direct language to address the visitor - use the word “you” a lot, and use rhetorical questions so that they feel as though they're being spoken to rather than just reading something passively. This is first-person style writing.

Remember, people like influencers because they feel as though they know them. Simply changing your style of writing can subtly create this feeling, thereby helping you to become much more persuasive and engaging.

And in order to write directly to your readers, you need to think
about how those readers are. Think, what kind of person will read your website, and what are their interests and their goals? By understanding this you can then make sure that you write in a way that really excites the people you want to engage and that offers them something of real value.

    Tell a story

One important maxim to remember when writing content for a blog, is that “story telling is SEO for the human brain.” In other words, the human brain has been optimized to respond well to stories and narrative. A narrative structure means talking about a subject from your point of view, or from the point of view of someone you know When you do this, you not only help your audience to know you better – once again crucial for an influencer – but you also make your content much more engaging. There are now emotional stakes, and not only that, but you will create a narrative ark with a “beginning, middle, and end” that people really want to hear through.

Start your post with “I was heading to the gym as normal, when I saw someone doing something completely unusual” and you’ll find your retention rates skyrocket.

Sell a Result

Ultimately with any writing, you are going to be 'selling'something. Whether you are physically trying to get someone to buy a product, or whether you're just trying to sell an idea, you write to put your ideas in someone else's mind.
Now if your blog is going to work well and really create some addictive reading, then you need to make sure that all your articles are selling roughly the same thing. You might provide different information in each article, but all of them will be selling the idea of a stronger body, of a wealthier bank account, or of a more active sex life (this “result” should line up with what you know about the person you're selling to).
 This is why people came to your website in the first place, so that's what you need to make sure you don't lose sight of.To make all your articles gripping for your chosen audience, you should keep teasing that result and keep getting them to imagine where your advice might lead them. Describe what their life might be like once they've gotten rich from your advice, or ask them what they'd do with that stronger body.
 Write about the lifestyle you have so that they can imagine being in those shoes. Then provide just enough powerful advice that they feel like they can really get there.

Get Enthusiastic

Finally, if you really want to get your readers on board you should make sure that you really believe in your message and that you're
really enthusiastic about it. This is the only way you'll get your
readers to buy it - your enthusiasm should leap off the page. Find your passion, get to the top, then sell the lifestyle/status you've built for yourself through articles.

Use of the correct provocative language can also make a big difference. This language needs to say “hey, this thing I’m sharing is different and will make a SIGNIFICANT impact in your life.”
So if you’re sharing a tip for boosting your business online, then
you might splash text over it reading “HUGE RESULTS.”
Just a moment ago I said that using narrative structure would help
your content to skyrocket. I bet that word stood out to you.

Avoid being overly hyperbolic, but know how to get your audience excited and to make your point really jump off the page.

How to Create Professional and Engaging YouTube Videos.

You can become big on YouTube without ever stepping in front of
the camera. Create a channel that uses slideshows and voiceovers for instance, and you can divorce yourself entirely from the content. But of course that is NOT what we want to do as influencers. Being in front of the camera and being seen speaking about the topics we cover is HUGE when it comes to building
authority, trust, and engagement.
If you’ve not done that before, then it might be a little daunting.

Here are some tips that can help.

Looking and Sounding the Part

If you're going to be creating a YouTube channel viewed by thousands of people and you want to feel confident when you do, then you need to make sure that you are making the best impression and coming across as desirable, attractive and confident. Again, this is rather crucial if you want to become a role model.
 Follow these tips to ensure that is the case

Your Looks

First of all, it's important to think about the way you look which is something that can be a source of much stress the first time you
record a video. Of course, you want to make sure that you look good and that you look professional – so basic things like styling your hair and making sure that your skin looks good are important.
Maintaining your skin is particularly important as lots of
high def camera these days have a nasty tendency to pick up every blemish and wrinkle.

Women can work with makeup to subtly enhance their appearance, and actually going on a makeup course can make a HUGE difference to your ability to build a following. Both sexes can benefit from doing some shopping to invest in clothes that will look the part.

Remember, you want people to want to be you. Why do you think that celebrities have stylists?
What you don't want to do though is to make it too obvious that you've done all that work. If you turn up on film wearing a full suit with your hair slicked back then you're going to look unnatural and you'll make it more difficult to record in future. To an extent, your look needs to match the style of content you’re creating.
Oh and remember that professional lighting (invest in a soft box if
possible) can make you look a LOT more professional on film.

Your Delivery

More important than the way you look though is the way you deliver what you have to say – and here the objective is of course to be at once entertaining, informative and professional while at the same time having that fun 'personal' touch that will make you identifiable and help to bring in the fans.

To do this you want to walk a fine line between rehearsed and natural talk. One way to do this is by having a list of points you want to cover on a noticeboard or displayed in front of you in some other way, and then to follow those loosely while allowing for tangents.

Another tip is to stand up while you talk which gives you more energy and which makes you more animated and interesting to watch. Gesticulation is good, so do allow it, but make sure not to be too conscious of it or to force it as that way it can come across as unnatural.

In general, you will find that the camera subtracts energy. So if you feel you are “over the top” then you are probably just right for YouTube. Try “acting” what you are saying, but without going overboard.

Finally, it helps to keep filming no matter what. Start again when
you make a mistake (making sure to leave a pause to help with editing), but generally keep going so that you fall into a natural rhythm and so that you don't have to keep stopping and starting.
Then edit tightly to remove as many pauses as possible, and to keep a rapid and engaging flow.
Don’t worry if you don’t get this right away, it takes time and practice.

In our next article we are going to explain the YouTube and Instagram Strategy.

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