Friday, 30 August 2019

Step 2: Identify Your Content Style and Choose Your Platform

Identify Your Content Style&Choose Your Platform

Now you know what you will be posting about, it’s time to decide how you’re going to do it. In other words, what is the best platform for you, and what type of content will you be creating?
Of course there is a massive difference between running a blog and writing blog posts, versus owning a YouTube channel and making videos. Instagram is very different again.

Which is the right platform for you?

The first thing to recognize is that you don’t have to stick to just one platform. I highly recommend that all influencers create a YouTube channel for instance. But it is also a very good idea that you have a Facebook account, Instagram, Twitter, and YouTube.

The more platforms you’re on, the more ways your fans will have to engage with you. Not only that, but by being on multiple types of social media, you will constantly be popping up in their feeds. This means that you’ll enjoy greater brand awareness – you’ll be on your audience’s minds more, and they’ll therefore feel more connected to you and what you have to say.
BUT with that said, it also makes sense for most creators to choose a “primary” platform where they will put in the most effort in order to create the biggest following and impact.

Which one should you choose?

Picking Your Platform
The answer might well be dictated by the type of brand you are creating, and the type of content you want to create. It also depends on what you’re confident doing.
Visual marketing works extremely well for influencers. A picture can “tell a thousand words” as they say, and that means that uploading a single image to Instagram can do much more to communicate your message or to create an emotional reaction in your audience, as compared with simply writing a fact.This works particularly well for visual topics. That means things like fitness, like beauty, like art, like interior design. It also works well for promoting a lifestyle, so if you have a make-money topic, it will work well for showing off suits and more.

But you also need to be confident to put yourself out there on the platform and you need to “have the look” or at least be able to fake it.
One big plus of Instagram though is that it is very quick to create content, meaning that you can simply carry a camera with you to keep uploading new images. If you already lead the lifestyle you are looking to promote, then this becomes even easier.

YouTube has many of the same benefits and weaknesses as Instagram. Being a visual medium, it is very easy to make a BIG impact quickly. At the same time though, it is also a very personal platform, meaning you need to be confident in crafting your look and now also speaking on camera (more on this will be explained in our next post).
The other thing to think about, is how you are going to create these videos. These are much more time-consuming seeing as you’ll need to edit, you’ll need to record separate audio and video… There are ways to make the model more scalable. For instance, by recording more videos on your phone and having a more “personal” approach, you can create more content more quickly. But this doesn’t necessarily always fit.
If you can manage all that, then YouTube is a fantastic platform for really getting to know your audience, seeing as you’ll be speaking to them directly, with music and editing there to really hammer home the emotional points. You can create lots of unique
content and target specific keywords and subject matters that others are not, and this can allow you to build an audience quickly.

Creating a blog is another excellent option for influencers. This option is ideal for those that don’t want to go on camera themselves as much, or for topics that are more “cognitive.” If you
want to write longer explainers and essays, and if your subject matter is less visual; then having a written format may make a lot more sense.

To create a blog, you can use a tool like Blooger and then buy your own hosting. This is surprisingly quick and easy to do, and if you make something that looks professional and provides lots of value, then you might be surprised at how quickly you can build
an engaged and loyal audience Websites also lend themselves extremely well to a host of monetization methods and more. You can create an eCommerce store for instance, or you can link your site to your other social media accounts to show an Instagram feed or a Twitter feed right in your side bar. It’s also easy to share posts you create to your social media accounts.

BUT creating this type of content again takes lots of time, it requires a little technical skill and writing ability, and it is far less “immediately” impactful. What’s more is that getting noticed through a blog alone takes a lot longer and is much harder, owing to the lack of “platform.

There are plenty more options for influencers, from Snapchat, to Twitter, to Vine. However, all these options are a little less suited to being the “main” platform for one reason or another. In most cases, the type of content created is either very short, very temporary, or even live. This means that you will provide less value for advertisers and sponsors, and it will mean it’s harder to build up momentum.
While Twitter is an essential tool for getting to know your audience and giving them some insight into you every day for instance, it is much harder to BECOME an influencer on Twitter –so it is recommended that you choose YouTube, a blog, or Instagram as your main platform. The same is true for creating a Facebook page.

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