Wednesday, 9 October 2019

Network and Collaborate~Step5 ( how to be an influencer)

Networking and Collaboration

In almost any niche, there is a network or community of influencers. These are the big names that everyone already
knows in that subject, and the ones that currently have the ability to sway opinion and guide thought.
If you want to grow as an influencer, you need to get inside that circle. Here are some powerful tips that will show you how.

How and Why to Network as an Influencer.
Let’s be honest: most of us are not very sociable. In fact, many of us will have been attracted to the idea of working online because we thought it would mean we didn’t need colleagues or business partners. Instead, we could just throw on a set of headphones and type away from a cafĂ©.
But here’s the thing: success in any kind of business is often partly down to who you know. If you reach out to the right people and make meaningful, useful connections, then this can change your fortunes for the better in a way that is truly huge.
In this post, we’ll see why networking is a must for building your audience and how you can do it.

A Case Study

Consider the case of Jack Septiceye. No, that’s not his real name… The point is that this guy was a YouTube “Let’s Player” who had been posting videos for years. Very, very slowly, he
grew an audience of around 2,000 meaning that after years of regularly posting content, he had about 100-300 views on each video. In Google Ad earnings that is around .05 cents per month.But then something amazing happened – he got a shoutout from
Pewdiepie (because he contacted him) who is the biggest YouTuber in history. Overnight, Jack became a sensation and was able to quit his job and go full time .

Getting a Response

Getting the big players to answer is nigh impossible. The solution
then is to start with smaller player: ideally ones that are around the same size as your brand right now. With cross promotional activities you can then nearly double your followers and then you can approach someone a tier up.
So for example, if you have 1,000 followers on Instagram, you might suggest partnering and doing a shout-out with another creator with 1,000 followers. If you both gain 300 followers and you repeat this a few times with different creators, it won’t be long before you’re at 5,000 followers. NOW you can go after someone bigger. And on and on it goes.

Think as well about the other things you can offer people in exchange for shout-outs. Guest posting for instance is a great strategy for getting links and exposure as a blogger.
Another tip: network in person. Go to networking events and make a bigger impression. If you can meet someone and actually have a real conversation, then WILL remember you. From there, it will be much easier to get a response from them in future. If you can’t meet them at a networking event, then how about hiring them? If they offer a service and you pay for that service, now they need to get in touch with you.


As you can see then, there are many different ways to become an influencer and lots of factors to consider. The most important takeaway though is that in order to be a thought leader, you need to lead.
Don’t try to appeal to everyone, don’t make bland and generic content Be yourself, write about what you love, and produce it in a stylish way that leaps out.
If you do that and if you focus on the things that your audience really want – that motivate them to get out of bed in the morning –then you can position yourself as an influencer and start creating real change on the web. From there, the sky is the limit.

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